01
Neighbourhoods that behave differently
St. Catharines has distinct areas such as downtown, Port Dalhousie on the lake, Merriton, Grantham and Western Hill, and the Welland Canal runs through the city. A plumber, a restaurant and a clinic each draw customers from a different mix of them. Name the areas you actually serve on the service page and keep the profile and website wording the same.
02
Students and seasonal demand
Brock University brings a large student population, and demand for some services rises and falls with the academic year. If that affects your business, compare the same weeks across years in Search Console before judging a change. A dip in one month is not automatically a fault.
