01
How customers describe where they are
The Welland Canal runs through the city and shapes how customers describe a location: east or west of the canal, near the Seaway, along a particular street. Use the descriptions your customers use. If the business has a physical location, make the address and directions exact. If it travels, state the areas covered.
02
Local names only where they are earned
Welland is known as the Rose City, and local events and organizations are part of how the city describes itself. Mention them only where the business takes part. Borrowing local names to look established is easy to spot, while accurate involvement is easy to verify and more convincing.